The Marketing Strategy Of Nokia Corporation Marketing Essay

The Marketing Strategy Of Nokia Corporation Marketing Essay Nokia Corporation applied the marketing strategy and helps the organization achieve the maximum profit potential. Marketing strategy is a process that company applies to focus its limited resources on the best opportunities to increase sales achieve the goals of the company and gain the competitive advantages in the markets. Marketing strategy is an important planning that involve the basic and long-term activities of company with the considered of the situation and challenge of company faced and therefore contribute to the companys goals. Actually marketing strategy is one of the functional strategies. The functional strategies are the decision rules or guidelines in each functional area of company. Functional areas that company may implement a functional strategy include research and development, finance, public relation, human resources and marketing departments. 4 Ps of Marketing Marketing is not only about delivered the product or service to the end user, should containing the benefits to the end user. Inside the marketing strategy of Nokia Corporation contain the marketing tool call Marketing Mix which introduced by Neil Borden in year 1953. Marketing Mix is one of the most fundamental theories in marketing area and is a combination of element of company in promoting companys product or brand to achieve marketing objectives and customer satisfaction. The element combination of marketing mix is product, price, place and promotion and was proposed by E. Jerome McCarthy in 1960. Product is the first element in the marketing mix and can consider as customer solution. Product should satisfy the customers need or wants, more advanced is the superiority of the product against the competitor and what advantages the company gain from it products. According to the marketing principle of Philip Kolter, the product should be in three components. The three components were core product, actual product and augmented product. Since the Nokia primary products are mobile telephones and portable IT devices. The core component is the end benefits of product for the buyer. The actual product is the characteristics of product such as quality level, features and branding. The augmented product is the support items of product like the after-sale service, warranty and delivery. On 11 February 2011, Nokias CEO Stephan Elop have announced a new strategic to alliance with Microsoft Corporation. This strategy purposed is to replace the mobile operating system Symbian and MeeGo with t he Microsofts Windows Phone operating system. The Windows Phone Lumia is the major shot of Nokia to winning back a market lost to Apple, Samsung and Google. Windows Phone Lumia had been announced by Nokia as the worlds most innovative smart phone. The features of Lumia are contain the Carl Zeiss lens that can capture blur-free video even in the non-ideal environment condition, the new technology PureMotion HD+ display make the Lumia is the worlds brightest, fastest, and most sensitive touchscreen and the wireless charging that enable customers charge up without plugging in. All of these features are for the purpose of customers convenient and satisfaction when using Nokias products. Nokia also provided after-sale service for customers. If customers facing some problem of products can contact nokia support through the phone or directly visit to the Nokia store and also can give some feedback through the social network such as Facebook and Twitter. Customers also can download games, t hemes, ringtones and wallpapers at Nokia Ovi store. For the products characteristics, Nokia Lumia have more beautiful color and people was said this is to against Nokia biggest competitor; Apple Computer. Inc. This is because Apple product, IPhone only had black and white color. Price Determination of the price of company product is important because this is related with profit of company. When company releases a new product, the price is estimate by the cost and products value and must be aware because it has a great impact to the demand and sales. The basic pricing strategies are market skimming pricing, market penetration pricing and neutral pricing. Market skimming pricing strategy is the process setting the highest price initially based on the product value to make highest profit. After the demand of first group customers is satisfied, company will lowers the price to attract another. The Neutral strategy is process set the price by the general market and competitors prices. The disadvantage is company cant maximize profit although this is the most safety way to compete with other company. Nokia had cut the price of Lumia 900 after Microsoft announced that Windows Phone 7 wont be upgradeable to the Windows Phone 8. Nokia cut almost price almost half is to att ract more demands to clear the store and to cut the cost. Penetration strategy is about the deepest price cuts to make sure company product always the lowest on the markets and mostly apply when new product are release. Price Nokia Lumia 920 in US is $100 less than Samsung Galaxy S3 and $200 less than Apples IPhone 5 and the ATT, second largest telecom operator in US also sell Lumia 920 in $99.99 is less $100 than other Windows Phone 8-HTC 8X. Promotion Promotion is about the delivery of information of product to the several parties through the method such as advertising, personal selling, public relations and sales promotion. Nokia has used its Connecting People since 1992 as an advertising slogan. This slogan meaning is Nokia mobile help people connect with each other wherever near and far in various geographical locations. Nokia also popped up their Lumia commercial on their YouTube Channel. Nokia had sold over 85 million devices and 4.5 million of those are Lumia in the Quarter 4 of 2012. This is because Nokia announce Lumia as a boost for Q4 sales to placing the product in front the media and public.

The Basic Dilemma Of The Artist :: essays research papers

<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites The psychophysical problem is long standing and, probably, intractable. We have a corporeal body. It is a physical entity, subject to all the laws of physics. Yet, we experience ourselves, our internal lives, external events in a manner which provokes us to postulate the existence of a corresponding, non-physical ontos, entity. This corresponding entity ostensibly incorporates a dimension of our being which, in principle, can never be tackled with the instruments and the formal logic of science. A compromise was proposed long ago : the soul is nothing but our self awareness or the way that we experience ourselves. But this is a flawed solution. It is flawed because it assumes that the human experience is uniform, unequivocal and identical. It might well be so - but there is no methodologically rigorous way of proving it. We have no way to objectively ascertain that all of us experience pain in the same manner or that pain that we experience is the same in all of us. This is even when the causes of the sensation are carefully controlled and monitored. A scientist might say that it is only a matter of time before we find the exact part of the brain which is responsible for the specific pain in our gedankenexperiment. Moreover, will add our gedankenscientist, in due course, science will even be able to demonstrate a monovalent relationship between a pattern of brain activity in situ and the aforementioned pain. In other words, the scientific claim is that the patterns of brain activity ARE the pain itself. Such an argument is, prima facie, inadmissible. The fact that two events coincide (even if they do so forever) does not make them identical. The serial occurrence of two events does not make one of them the cause and the other the effect, as is well known. Similarly, the contemporaneous occurrence of two events only means that they are correlated. A correlate is not an alter ego. It is not an aspect of the same event. The brain activity is what appears WHEN pain happens - it by no means follows that it IS the pain itself. A stronger argument would crystallize if it was convincingly and repeatedly demonstrated that playing back these patterns of brain activity induces the same pain. Even in such a case, we would be talking about cause and effect rather than identity of pain and its correlate in the brain.

Gay Marriage Essay -- Same-Sex Marriage Essays

Gay Marriage There seem to be Specific time in history where certain issues define the culture tension in a society. They become representative of large worldview and clearly emphasize the battle between divergent moral and spiritual perspectives. Homosexual marriage in the United States is one of these issues. In the past five years, there have been various threats and debates about the possibility of legalizing homosexual union. The issue took centre stage in February largely. The U.S Senate quashes a proposed constitutional amendment to ban gays from marrying. President Bush and other same-sex marriage opponents say they will try again. Most of Americans are against same-sex marriage because how the nation would change if gay were allowed to marry. Gay marriage could affects on American society in many different ways. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Polygamy. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Federal spending. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Religious speech. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Children. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Civil Rights. First, it is more likely to lead to polygamy. For instance, says legalizing same-sex marriage will open the floodgates to polygamy. The more government moves towards sanctioning homosexual relationships, the less right it has to prevent plural marriage. The idea that same-sex marriage could lead to polygamy is â€Å"Not beyond the bounds of reality, although incredibly unlikely,† said Michael Allen who teaches constitutional law at Stetson university college of law in Gulf port. We do not see that is as a realistic view. For instance, it is highly doubtful that solemnizing the union of accepting adults, equal in power in their relationships, would lead to acceptance of polygamous unions, which have, throughout most of history in those societies that have accepted them. â€Å"If one man can marry anther man, you need to ask then, what is it that you doing by prohibiting one man from marrying two women?† â€Å"What’s the evil that you are tying to prevent?† â€Å"If same sex marriage is legalized there is no natural stopping point in redefining what is or is not acceptable.† It would take much longer to legalize polygamy then gay marriage because it is more socially taboo.† That is the reason that polygamists would get away with trying to take credit on same sex marriage (Attorney John Bucher). Second, gay marriage will affect on t... ...arched alongside Martin Luther King Jr, said the proposed Marriage protection Act was a step backward in civil rights. â€Å"Those of us who came through the civil rights movement saw the federal courts as a sympathetic referee. If it had not been for the federal courts, where would we be? If it had not been for the supreme court of 1954, there would still be legalized segregation in America to vote for this legislation would be like members of congress trying to stand in the courthouse door, just like Government. Wallace stood in the schoolhouse door to stop the integration of Alabama schools today it is gay marriage, tomorrow it will be something else†. In conclusion, it seems that the basic problem facing the problem is the limits between a right and privilege. The problem with an issue like marriage is that it is neither a right nor a privilege. In its simplest form a marriage is a union between consenting souls to share assets, responsibility, and form a â€Å"Unit†. We have the right to life, liberty, and a pursuit of happiness, we do not; but it is a system that not only works well but has also been established as our system of laws. So the idea about gay marriage should be banned.

Recall Bias in Research Design Essay -- Research Methodology

It is most likely every major text on epidemiology involved in retrospective research is influenced by recall bias. Scientists have identified recall bias to occur when accuracy of recall regarding prior exposure is different for cases versus control (RAPHAEL, 1987). The possibility for recall bias exists whenever historical self-report information is elicited from respondents (RAPHAEL, 1987). Therefore, the potential for the occurrence is likely to be greatest in case-control studies or cross-sectional studies with retrospective elements, as well as some cohort prospective and control randomized trial designs (Hassan, 2006). Since recall bias is an undesired element, intended to potentially distort the study, the initial design of research study needs to implement a proper strategy. In construction of the design, an abstract, methods and conclusion alone do not restrict recall bias. To limit the need for recall itself it would be more desirable to depend on scientific data, as is the most obvious choice. However, research does not provide us with this luxury. Thus, one method to restrict or rule out recall bias is the use of actual exposure status verified through unbiased records (RAPHAEL, 1987). Although this method is most limited as it depends on the unbiased records made available in studies. The initial formatting of questionnaires is another consideration to insure research accuracy and validity scale. A popular form is the Minnesota Multiphasic Personality Inventory used in studies eliciting self-report responses (RAPHAEL, 1987). The MMPI has demonstrated successful outcomes and limited recall bias with an analytical approach to cross sectional studies. As assertive measurements to evaluate recall bias are in place, ... ...his evaluated? The valuable status collected during the initial emergency room visit presents the most usable information to this study, making this study reportable. Alcohol and drug use remain globally problematic and therefore epidemiological scientists continue to report findings of research in hopes of communicating its findings and finally the overall focus of making a change for the better. . References; BORGES, g. L.-M. (2005). A CASE-CONTROL STUDY OF ALCOHOL AND SUBSTANCE USE DISORDERS AS RISK FACTORS FOR NON-FATAL INJURY. Oxford Journals , 257-262. Hassan, E. (2006). Recall Bias can be a Threat to Retrospective and Prospective Research Designs . . The Internet Journal of Epidemiologyâ„ ¢ ISSN: 1540-2614 . RAPHAEL, K. (1987). Recall Bias: A Proposal for Assessment and Control. International Journal of Epidemiology , 167-171.

Graduation Speech: Fireworks -- Graduation Speech, Commencement Addres

Even though you cannot see them yet, the fireworks will begin tonight. In bright stunning colors, they will paint over the black world around them and they will glow. In all shapes and sizes they will scatter over the stars and the moon. They will erupt in loud, almost deafening blasts to hushed crackles of soundless glory. Each diploma received is a lighted match of fire. Each graduate is a fuse. If you put a lighted match and a fuse together, you make sparks to create light. If you put a diploma and a graduate together, you have fireworks. As I look down into the mass crowd of parents, guardians, relatives, friends, teachers, and other members of Southern Columbia’s school community, I can only focus on my fellow graduating classmates. This particular section is beginning to illuminate. It is giving off a subtle glow of many colors as if it is ready to explode into blinding lights. The dull colors seen now are only the stored energy ready to explode. The TNT is the knowledge that each graduate has acquired at Southern Columbia. It is the basic factor in beginning to light their personal firework. Once every graduate has a diploma in their hands, the whole world will be painted with their cascading colors. These colors will reflect upon the eyes of many people watching them erupt. Bright hues will light up as every graduate paints the world with their own color. I caution everyone in the audience to put on their sunglasses, because I feel the future will be so bright for my fellow classmates and myself that we will all have to wear shades. Some people say they remember the enormous fireworks that stretch out for what looks like miles in the sky. Other people say they remember the fireworks that are small and pop so qu... ...tant people for caring about our future. You cannot look at the firecrackers ready to be set off and perfectly imagine their shape and size. You can only hope that they will ignite into a display of colors and inspiration in all sizes instead of malfunctioning. As graduates, we do not know who we are until we see what we can do. Class of 2004, no matter how bright your colors glow, how large your display is, or how loud your boom is, all of us are important in providing the rest of the world with such a memorable fireworks display that will leave our spectators speechless. As a whole, we have achieved so much over the many years, and we will keep on achieving in life even after we have left each other’s physical presence. As we move on with our lives, we will always meet in memories and in the sky as we display our individual colors and patterns over the world.

Of Mice and Men George Milton’s Diary Essay

Dear Diary, This has been the worst day I’ve ever had and I don’t think I am gonnar have a worse one again. I had to do it. I had to shot Lennie it wasn’t anything evil. I didn’t wanna hurt Lennie. At that moment, I didn’t have any choice but to do it. He was my only friend not only friend, we were more like a family. We had been friends since when we were boys. Oh I feel so awful! I believe that Lennie didn’t do any harm. At least he never meant any. He is simple-minded. Lennie is an innocent, like as a child. I shouldn’t have left him alone. I feel so terrible. He never meant any harm. His mind is like a child. Lennie never meant to hurt people. He always gets me into terrible trouble. He’s a crazy bastard. I mean he was. Oh, I feel so awful! What will I do now? What can I do? I suppose the only thing to do is to spend my money on his dream, to make it come true. I want Lennie’s dream to come true because he died imagining the drea m. It was a Sunday afternoon. We were just having a game of horseshoes. Lennie hadn’t been with me since we startedplaying horseshoes. He was in the barn with that stupid pup, I think, I did leave him in the bunkhouse, but he ended up there. Anyway, we were all playing and I had no thought about Lennie or what he was doing. In the middle of the game, suddenly Candy was calling me over to the barn. For a second, I felt she was just resting. She was laying there, I went near by her and I saw her neck all twisted and her face down in the straw. Lennie did it. Crazy bastard. I knew he was the only one, but from inside of my mind it was killing me. I don’t know why that is, I never felt like that before. In the back of my mind, I always knew that he would go too far, that he wasn’t safe and should not been left alone. But I didn’t wanna think like that. Now I had to. I knew that I had to get to Lennie before them. I told Candy to make out I had never seen and tell the others and then take me. I had to go to the bunkhouse and get Carlson’s Luger. People in the ranch were all blaming Lennie. They were all thinking that Lennie did it. Curley was screaming and shouting. He was shoken up and ready to explode. Curley scared me by screaming like that and looking at me like that but I had to keep my cool. I just pretended that I was on their side, out to kill for murder. The word sends a shiver down me and I know I have done it now. Lennie always said to me that we were the same, like we were before. Only Slim knew what I was doing though. He knew me well enough. I sent Curley in the other direction from where I knew Lennie was. He would go to the brush like I told him to. He always tried to do what I told him. I ran off and found him straight away. Lennie hid in the brush by the pool. He was sitting there by the river and he was talking to himself. He kept saying sorry: he knew that I would look after him. He made me tell him about our farm house for what was to be the last time. I mentioned it, and, he heard it. I told him not to look at me. I was trying to be a man but I couldn’t control my eyes and hands. I was shaking too. I talked quietly to him about the little place we would have together, then I shot him with Carlson’s gun. When the other men found me near by Lennie, they all assumed I shot Lennie in self-defence. Only Slim understands what I did and why At that moment the brush has changed. At the beginning it was full of light and at the end it was dark. When I shot Lennie the world seemed to get darker and darker. I’ve never seen brightness since I shot Lennie. My best friend Lennie is dead now. Lennie’s body was lying on one side of the river where the golden foothill slopes up to the strong and rocky Gabilan Mountains. At that moment the place was so lifeless, a little wind was moving among the leaves. At that time the place was so quiet and soulless. We were thinking about Lennie’s burial. Slim, Candy, Crooks and I were thinking Lennie should be buried near by the pool because Lennie loved that place so much. We wanted Lennie buried near the pool he loved, in a quiet serene place. When I was burying Lennie I remembered all the things he used to say to me. His dreams of the rabbits he would tend when he and I got our land. He was only worried about me not letting him ‘tend the rabbits. Lennie liked to pet soft things, like puppies and dead mice. We know this got him into trouble in Weed when he tried to feel a girl’s soft red dress: she thought he was going to attack her. And now I remember all the things he did and he used to say. On Lennie’s gravestone I will write â€Å"To my dear friend and companion 1905-1937†. I promised Lennie’s Aunt Clara that I would care for him. I looked after all Lennie’s affairs, such as carrying his work card, and trying to steer him out of potential trouble. Now I feel completely alone, upset, lonely and lost. I don’t know where to go. Now I think Lennie was everything in my world. It seems to me I miss him a lot. I couldn’t keep Lennie’s promise. I am sorry Lennie. Forgive me if you can. At this time I have decided to think about my future. Lennie has died because of me. The end was dreadful, with the death of Lennie. At least Lennie’s death was painless, and Lennie died imagining the dream. My dream and Candy’s dreams were shattered by the absence of Lennie. Candy has only his own death to look forward to and he has nothing but the life of an old ranch hand to live. At the end of the day, the story has a great sense of irony. For instance, I said that I wanted Lennie out of my life but I am emotionally lost without Lennie. Another thing I can’t forget is when Candy told me that he wished he’d shot his own dog himself. I have taken this information from Candy as advice, and I shot Lennie in to save him from a cruel death. I can’t forget things that Lennie did and used to say. I remember all the things I can’t forget him. When ever I go to the ranch I remember all the things; I just feel like he is talking to me and playing with that stupid puppy. At the moment, I have decided to leave the ranch and go to another place so I can live better. In this ranch I just remember Lennie everywhere. I don’t know what to do. I think I should go to another place and make Lennie’s dream come true. Lennie told me that he wanted to have rabbits in the garden; however, I don’t like it at all. Anyway I have to do this for my dear friend Lennie. I want his dream to come true. Therefore, I will make his dream true. I will go to another place and find some work and make money for Lennie’s dream. I will always keep our dream. I am so sorry Lennie. I hope you will forgive me. If I still believed in God (a part of me that was there but now has gone) I would pray to ask Lennie to forgive me. Lennie you were my only friend, my best friend, and I wish you were still here for me, only me. And I also wish Lennie to be with me for the whole of my life but my wish will not be coming true anymore. Now I feel even guiltier about Lennie nearly drawing when I told him to jump in the Sacramento River. I am really sorry Lennie as at that time I was mentally lost. I didn’t know what to do. I was telling you to jump in the river. I am so sorry about that, I didn’t mean to do that to you. I am so sorry, please forgive me. That time my emotions were co9nfused and I wasn’t in a good mood. I was so angry; I didn’t know what I was saying. Though I knew that you don’t know how to swim I still told you to jump in the river. Now I know how I feel without you. You are the only friend I ever had. You were more like family, not only a friend. I am so sorry Lennie. I don’t feel like Lennie is dead. I feel like he is sitting beside me and talking about the stupid pups. The place is so lifeless. I don’t feel like giving him up. He was the best friend I ever had. Thank you so much Lennie, for being my friend. You are really nice person, I didn’t know that when you were alive. I used to think you were not important but now it seems you are a really important person. I am so sorry Lennie that I couldn’t keep your promise. I am really sorry Lennie. Yours honestly George Milton

Contempary Management Skills

Contract Non-legal Implications of a breach of contract would Include: potential loss of creditably In the marketplace and loss of new/return business for the party who breached the contract. Egg, a company selling goods and services, a damaged reputation could result in the loss of new and existing customer contracts. Egg. A breach of a loan contract, the potential loss of credit rating affecting future credit potential and business opportunities. Flow on effects of consequent outcomes for the party against whom the breach has occurred (Ultimate 2013).Egg. A contract breach by a car components company against a car manufacturing company would mean the car manufacturing company's inability to meet their customer contracts, potentially leading to a competitive loss In the marketplace and financial ruin if severe enough. A personal example, Is when I pre- booked a hotel for a holiday expecting my car to be serviced on time. However the breech of agreement of the car servicing company b y falling to have my car ready on time (2 days late) meant I started my holiday late and lost 2 hotel nights.Flow on consequences also result in loss of competitive position or opportunity for the party against whom the breach has occurred. Egg. If the contract breech meant a company or individual was not paid the monies due to them, there would be lost opportunity to pursue other avenues for investment with those funds. Emotional distress for both the parties. This could be particularly pertinent in instances Involving individuals and should not be under-estimated if it involves a significant life Impact such as loss of financial position. Self help remedies available: For the party who has breached the contact include:Pursing consultation and negotiation with the contracted party to discuss alternative arrangements and resolution to avoid litigation. For the party against whom the breach has occurred understand the full term and conditions of the contract to determine whether a ca se for breech of contact is allowed without legal ramification conduct a cost-benefit analysis of loss of the contract breech vs. the potential legal and non-legal costs before Annihilating any litigation. Document a schedule of projected cots/damages and the potential loss as a result of contract breech should a case for compensation be urged.Expectation / reliance loss – document and outline the position that would have been attained should the contract have been performed that the plaintiff would outcome but minimize damages and legal costs (Ultimate 2013). Explore preventive strategies to minimize damage in the event of a contract breech. Egg. A landlord taking out tenant protection insurance for loss of rent to non-paying tenants rather than taking legal action against a tenets that is likely to be more costly overall Ultimate, P 2013, Australian Business Law, 32nd Eden, ACH Australia Limited, Sydney, NEWS.